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Software Products as Categories

I read this article in Fast Company yesterday profiling Adam Lisagor and his video production company, Sandwich Video. I knew his stuff already. He's part of a pack of renaissance geeks that I've grown to follow over the past five years or so. An amazing group to say the least. But reading the article, and more importantly, watching each and every last one of his "commercials" sequentially, something came together for me that I've been thinking about for a long time. It has to do product categories, and what that concept means, if anything, in today's emerging software product landscape.

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Hypothesis: Cheap is more important than quality.

So one of the main things that this blog is about is "quality." And what happened to quality? And why don't they make things the way they used to... like they did before I was born? And how come it's impossible to get a pair of nail clippers that just cuts the nail all the way across cleanly?

But I digress.

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